Jennie! This post hits the spot and is inspiring me to dig deeper with my audience — what are they truly looking for from a coach versus what I think/want them to look for?
I appreciate the marketing reframe from a passion for books to a passion for freedom.
The latter is what led me to Author Accelerator. I KNEW I wanted to start a business, and would love to help writers, but I didn't see it as viable UNTIL I took your 5-Day business plan course.
When I saw the numbers, the possibility, I signed up for AA!
This post has been sitting in my inbox for a month, waiting for me to read it (email overwhelm is real) and it's given me so much to think about different ways of reaching my audience and the language I can use to get there. I often *do* just try one thing and convince myself that I tried (ESPECIALLY when it comes to marketing), so this is an important lesson in reframing and trying again. So glad I decided today was email backlog day!
Yes! I love this. I got my certification not because I loved books (spoiler I do) but because I needed more "language" around what I was already doing!
What a fascinating insight! It made total sense that you would try appealing to readers, but then it made even more sense when you realized that it was not exactly the right audience!
Jennie! This post hits the spot and is inspiring me to dig deeper with my audience — what are they truly looking for from a coach versus what I think/want them to look for?
I appreciate the marketing reframe from a passion for books to a passion for freedom.
The latter is what led me to Author Accelerator. I KNEW I wanted to start a business, and would love to help writers, but I didn't see it as viable UNTIL I took your 5-Day business plan course.
When I saw the numbers, the possibility, I signed up for AA!
I love this story!
This post has been sitting in my inbox for a month, waiting for me to read it (email overwhelm is real) and it's given me so much to think about different ways of reaching my audience and the language I can use to get there. I often *do* just try one thing and convince myself that I tried (ESPECIALLY when it comes to marketing), so this is an important lesson in reframing and trying again. So glad I decided today was email backlog day!
Great post. Thanks for sharing your learning in this way, Jennie.
Yes! I love this. I got my certification not because I loved books (spoiler I do) but because I needed more "language" around what I was already doing!
What a fascinating insight! It made total sense that you would try appealing to readers, but then it made even more sense when you realized that it was not exactly the right audience!