Congrats on raising your prices! Even though I constantly tell other coaches to do this, I also have my own accustomed-to-scarcity-thinking patterns. You hit on a key truth, which is that all of our actions are communicating something. So if we're encouraging people to be amazing and be bigger and then are keeping our prices safe and innocuous (for fear of being rejected or disliked), others are hearing both messages and feeling the disconnect. It's like we're saying "you're amazing" and also "(but you might not actually be all that amazing just FYI)".
What people often forget is that you, as a business owner, pay all the expenses to keep your business running. You aren't just making money... you contribute to the overall economy and expenses go up every year. You don't just pocket all that money... you have to pay expenses first!
Congrats on raising your prices! Even though I constantly tell other coaches to do this, I also have my own accustomed-to-scarcity-thinking patterns. You hit on a key truth, which is that all of our actions are communicating something. So if we're encouraging people to be amazing and be bigger and then are keeping our prices safe and innocuous (for fear of being rejected or disliked), others are hearing both messages and feeling the disconnect. It's like we're saying "you're amazing" and also "(but you might not actually be all that amazing just FYI)".
That is very well said and what I felt but did not articular this clearly.
What people often forget is that you, as a business owner, pay all the expenses to keep your business running. You aren't just making money... you contribute to the overall economy and expenses go up every year. You don't just pocket all that money... you have to pay expenses first!
It's very true!