Book Coaching 101: Lead Magnets and Funnels, Oh My!

Demystify two core marketing concepts that can help you find more ideal clients.

I recently guided five Author Accelerator book coaches in the development of a lead magnet to help them shore up their sales funnels. We created a program that held their feet to the fire so they would launch what they made (rather than just talking about it or endlessly planning it) — and they rose to the occasion. It was so inspiring to watch and taug…