Book Coach Spotlight: From Technical Project Manager to Book Coach
Book Coach Spotlight: From Technical Project Manager to Book Coach
What is the path to becoming a book coach? Author Accelerator Certified book coaches answer 7 questions about their journey. Today, we feature Stuart Wakefield.
1. What did you do before becoming a book coach?
Despite all my creative interests, I ended up in a variety of technical project management roles for Ford Motor Company, Ford Credit, and what’s now Warner Bros. Discovery. In parallel, I had a career in the theatre — acting and directing. When I first left school, I attended art school, then did a course in theatre costume and set design. I once spent the best part of three months sewing an entire stage set. What was I thinking?
2. How did your background prepare you for book coaching? What skills/talents/experiences feel most relevant?
From my technical background, I’m hugely analytical and seek to understand, well, everything. And I’ve had such variety in my roles! I’ve worked on everything from launching a TV channel in France to implementing a global data dictionary. Combine that with the love of storytelling from the theatre, and I have a wide range of skills that I bring to the table.
In my coaching approach, I prioritise understanding the writer's intentions and objectives for their story. Much like in theatre, where each scene and character must serve the overarching narrative, I guide writers to consider how each element of their story contributes to its core themes and purpose.
When writers are hesitant to explore alternative perspectives or make changes, I delve into the underlying reasons for their reluctance. Often, it stems from being too immersed in the details and lacking the perspective to see the story as a whole. By helping writers step back and clarify their storytelling goals, I empower them to evaluate their work objectively.
Central to this process is establishing the point and perspective of each scene, chapter, or character within the context of the larger story. I encourage writers to reflect on how these elements align with their overarching narrative and thematic objectives. This clarity of purpose not only guides decision-making, but also fosters a deeper understanding of the story's essence.
Ultimately, I believe in empowering writers to take ownership of their narratives while providing guidance and support. By fostering a collaborative environment grounded in mutual respect, I help writers refine their storytelling craft and bring their unique voices to life on the page.
3. What is your relationship to reading, writing, and/or creativity? What kinds of books do you read? What other creative work do you do?
I read widely, but I always come back to romance -- everything from historical to contemporary to YA.
I can’t imagine not being creative. Back in 2003, I had a breakdown and spent a week in a mental health unit. Once I left, I couldn’t get back on stage. I didn’t do anything creative for six years. I consumed, but I didn’t create. Six years later, I was climbing the walls. That’s when I started to write and became a Municipal Liaison for National Novel Writing Month. From that, I formed a county-wide writing group and managed the creation of two short story anthologies.
Two years ago, I jumped at the chance to write for a TV show here in the UK. Again, I was fascinated by the process of writing in a new field, working with producers, and understanding how stories move through the script review, filming, and editing process. Based on that, I’m now working with a producer on developing and pitching my own projects.
As for my other creative pursuits, I customize Ball-Jointed Dolls (BJDs). I give them a “face-up’” make their wigs, their eyes, their clothes, and even some accessories. Like many other people in the hobby, I create a backstory for each doll. It’s the perfect blend of my varied creative interests. And people are shocked when they actually see them. They’re about a third of the height of a real person. We’re not talking about Ken dolls.
4. What is the last best book you read?
Boyfriend Material by Alexis Hall. It was sharp, funny, romantic, and unapologetically British.
5. What is your favorite part about being a book coach?
Talking to writers—I can do it all day long—and variety. I’ve worked on everything from a romance set in ancient Rome to a horror-based video game. Every single project, and writer, is fascinating.
6. What is your biggest challenge around being a book coach and what are you doing to address it?
Turning down work—I want to work on everything—and it took me time to understand how best to manage my days. After a lot of research, I bought time and project management software called Motion. It has changed how I work and the days of struggling to meet deadlines by working late into the night are no more. I even have time to work on my writing and exercise, which were always the first things I ditched when deadlines loomed.
Who is your ideal client and what is the first service you offer them? (Provide URL to this service)
I love working with new, or relatively new, writers and particularly in the story development stage. Helping a writer uncover their story’s meaning and flow is beyond rewarding, and with that comes their confidence in the story and how to reflect on the choices they’re making. Nothing, and I mean nothing, compares to coaching a writer to a point where they have a breakthrough - and we’ve both been in (very) happy tears. The feeling’s magical.
Writers starting, or struggling with, a story are transformed by my Blueprinting offering. It’s a set of 14+ fundamental steps that result in a plan from which they can write a book with a purpose, a point, momentum, and meaning. Before a writer can write, they have to think, and before they can think, they have to feel.
You can find Stuart at:
https://www.thebookcoach.co/book-coaching
BONUS QUESTION: How does your additional work as an employee of Author Accelerator serve you as a coach/writer/human?
Working for Author Accelerator as a member of the certification team has enriched my professional journey in meaningful ways, both personally and professionally.
By reviewing certification applications, I've sharpened my coaching skills. Every practicum review is a learning opportunity, allowing me to refine my editorial eye and adapt my coaching approach to a diverse range of students. The monthly calls and the Membership Circle offer me a platform to engage with aspiring and certified coaches alike. Helping students navigate the certification process not only empowers them, but also reinforces my belief in the transformative power of coaching. Witnessing the passion and determination of aspiring coaches and writers reminds me of the joy in the creative process and keeps my motivation strong.
Author Accelerator's core values of generosity, integrity, and empowerment resonate deeply with me. Helping to nurture aspiring book coaches and seeing them succeed gives me a profound sense of purpose. I feel honoured to contribute to a company that prioritises education and empowerment.
The fast-paced yet supportive culture encourages growth, creativity, and embracing mistakes. Being part of a team that welcomes individuality and fosters a growth mindset makes work not just fulfilling but genuinely enjoyable.
Working for Author Accelerator has been transformative. It allows me to refine my coaching skills, deepen my passion for storytelling, and foster meaningful connections, all while contributing to a mission that aligns with my values.
UPCOMING OPPORTUNITY:
Another of our book coaches used to be a project manager and is now running a booming book coaching business. On June 11, I’ll be talking to her about the key steps on her journey and you’re all invited! Learn more about this event HERE.
So interesting to hear about Stuart's varied background! I share his passion for helping new writers shape their stories. I captured his tips!